Privacy policy

Last Updated: January 1, 2026

This Privacy Notice applies to the processing of personal information by Tone Outdoor Technologies LLC (“Tone,” “we,” “us,” or “our”), including on our website at https://toneoutdoors.com and our other online or offline offerings that link to, or are otherwise subject to, this Privacy Notice (collectively, the “Services”).

Table of Contents

1. Updates to This Privacy Notice

We may update this Privacy Notice from time to time in our sole discretion. If we do, we will post the updated Privacy Notice on our website, and we may also send other communications.

2. Personal Information We Collect

We collect personal information that you provide to us, personal information we collect automatically when you use the Services, and personal information from third-party sources, as described below.

A. Personal Information You Provide to Us Directly

We may collect personal information that you provide to us, including:

  • Account Information. Information connected to the creation or administration of your account, which may include your name, email address, phone number, shipping address, billing address, and other information you store with your account.
  • Purchases. We and our service providers may collect information related to purchases made through the Services, including order number, order history, cart contents, and payment-related details. Payments are processed by third-party payment processors. We do not store payment card information, but we may receive information associated with your payment (such as billing details).
  • Your Communications with Us. Information you communicate to us, such as through email, customer support tickets, our Contact Us page, refund request forms, or web chat tools.
  • Surveys. If you participate in surveys, we may collect information you provide in connection with those surveys.
  • Interactive Features and User Generated Content. Information you submit through interactive features such as surveys, messaging, comments, forums, blogs, social media pages, and product reviews. Content you share publicly may be viewed and shared by others and may be treated as public. User Generated Content may include photos, videos, recordings, or other content you provide.
  • Sweepstakes, Giveaways, or Contests. Information you provide to participate. In some jurisdictions, we may be required to publicly share winner information.
  • Conferences, Trade Shows, and Other Events. Information collected when we attend or host events.
  • Business Development and Strategic Partnerships. Information collected to assess and pursue business opportunities.
  • Job Applications. Information you provide when applying for a job, such as contact details and resume or CV.

B. Personal Information Collected Automatically

We may collect personal information automatically when you use the Services, including:

  • Device Information. Such as IP address, user settings, cookie identifiers, other unique identifiers, browser or device information, internet service provider, and location information (including approximate location derived from IP address and, where applicable, precise geolocation).
  • Usage Information. Such as pages visited, items searched for, content interacted with, links clicked, frequency and duration of activities, session events, marketing preferences, and other information about how you use the Services.
  • Cookies and Similar Technologies. We and third parties may use cookies, pixel tags, and similar technologies (“Technologies”) to collect information automatically.
    • Cookies. Small text files stored in your browser.
    • Pixel Tags or Web Beacons. Code embedded in the Services that helps track engagement, such as page visits or ad clicks. Web beacons may also be used in emails to understand whether messages are opened, acted on, or forwarded.

    See “Your Privacy Choices and Rights” below for choices related to these Technologies.

C. Personal Information Collected from Third Parties

We may collect personal information about you from third parties. For example, if you access the Services through a third-party website, application, service, product, or technology (each a “Third-Party Service”), we may collect information from that Third-Party Service that you make available through your privacy settings. Users of the Services may also upload or provide personal information about others.

3. How We Use Personal Information

We use personal information for business purposes, including to provide the Services, for administrative purposes, and for marketing, as described below.

A. Provide the Services

We use personal information to provide the Services, including:

  • Providing access to areas, features, and functionality of the Services
  • Communicating with you
  • Responding to requests and providing customer support
  • Sharing information with third parties as needed to provide the Services
  • Delivering products and providing warranty and product-related support
  • Processing orders, returns, warranties, and payment-related information

B. Improve the Services and Develop New Products and Services

We use personal information to improve and develop offerings, including:

  • Developing, training, and fine-tuning models, algorithms, and artificial intelligence technologies
  • Improving, upgrading, or enhancing the Services

C. Operate Our Business

We use personal information to operate our business, including:

  • Direct marketing, research and development (including marketing research), security, and fraud prevention
  • Analytics
  • Creating de-identified or aggregated information
  • Processing job applications
  • Event registration and management
  • Enforcing our agreements and policies
  • Complying with legal obligations

D. Marketing

We may use personal information to tailor and provide marketing communications, promotions, and offers that may interest you.

E. With Your Consent or Direction

We may use personal information for other purposes disclosed at the time you provide it, with your consent, or as otherwise directed by you.

4. How We Share Personal Information

We share personal information with third parties for business purposes, including to provide the Services, protect us or others, or in connection with major business transactions.

A. Disclosures to Provide the Services

We may share personal information with the following categories of third parties:

  • Service Providers. Vendors that help provide the Services, such as hosting, customer service, AI or machine learning services, analytics, marketing, IT support, and chat functionality providers.

    Example provider: Google Analytics. You can learn more in Google’s privacy materials and opt-out tools.

  • Shopify. Our store operates on Shopify. Shopify collects and processes personal information to provide enhanced services, including advanced customization, analytics, and targeted advertising (the “Shopify Enhanced Services”).

    Your personal information may be shared with Shopify and third parties, including those outside your country, in connection with our use of Shopify Enhanced Services. For more information, see the Shopify Consumer Privacy Policy and Shopify privacy portal.

  • Other Users You Share or Interact With. If the Services allow user interaction, information you share may be visible to others depending on your settings and actions.
  • Third-Party Services You Share or Interact With. If you interact with a Third-Party Service through the Services, any information shared will be governed by that Third-Party Service’s privacy policy. We are not responsible for Third-Party Services’ privacy practices.
  • Business Partners. Partners we work with to provide a product or service you request or partners with whom we jointly offer products or services. Once shared, your information may be subject to the partner’s privacy policy.
  • Affiliates. Our corporate affiliates.
  • Advertising Partners. Advertising partners may use Technologies to collect information about your activity and device and use that information to provide interest-based advertising.

Advertising Technologies We May Use

  • Meta Pixel and Meta Ads. Used to measure advertising effectiveness and deliver ads on Meta platforms such as Facebook and Instagram.
  • TikTok Pixel. Used to understand interactions with our website and deliver relevant ads on TikTok.
  • Google Analytics. Used to analyze how visitors use the Services so we can improve performance and user experience.
  • Google Ads. Used for conversion tracking and remarketing to measure campaign performance and show ads to users who previously visited our website.
  • Klaviyo. Used to manage email and SMS communications and measure engagement with messages.

Your Advertising Choices

You may opt out of interest-based advertising through your browser settings, device settings, or industry opt-out tools such as the Digital Advertising Alliance and the Network Advertising Initiative. Depending on your location, you may also have the right to limit or opt out of the sharing of personal information for targeted advertising. You can exercise these rights through our Privacy Preferences page or by contacting us as described below.

Disclosures to Protect Us or Others

We may share personal information if we believe it is required or appropriate to comply with law enforcement or government requests, comply with legal process, protect rights, property, or safety, enforce policies or contracts, collect amounts owed, or assist with investigations or prosecutions of suspected or actual illegal activity.

B. Disclosure in the Event of Merger, Sale, or Other Asset Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, purchase or sale of assets, transition of service to another provider, or similar transaction, personal information may be shared, sold, or transferred as part of that transaction.

5. Your Privacy Choices and Rights

Your Privacy Choices

  • Email Communications. You can unsubscribe using the link in our emails. You may still receive non-marketing messages such as service-related communications or updates to this Privacy Notice.
  • Text Messages. You can opt out by following the instructions in the text message or by contacting us as described below.
  • Do Not Track. Some browsers offer “Do Not Track” signals. We do not respond to these signals.
  • Cookies. You can manage Technologies through your browser or device settings. If you disable cookies, some parts of the Services may not function properly. You must opt out separately in each browser and on each device.

Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to your personal information
  • Request correction of your personal information
  • Request deletion of your personal information

To exercise these rights, contact us as described below. We will process requests in accordance with applicable laws.

6. International Transfers of Personal Information

Personal information may be transferred, processed, and stored anywhere in the world, including the United States or other countries that may have different data protection laws than the country where you live.

7. Children’s Personal Information

The Services are not directed to children under 18 (or other age as required by local law outside the United States), and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe a child has provided personal information in violation of applicable law, contact us as described below.

8. Contact Us

Tone is the controller of the personal information we process under this Privacy Notice.

If you have questions about this Privacy Notice or our privacy practices, or would like to exercise your rights, contact us at: support@toneoutdoors.com